The Link Between Customer Centricity and Logistics
Today’s consumers have unprecedented visibility into retailers’ products, prices, inventory, and location, and they’re exploiting that visibility as they shop. According to the UPS Pulse of the Online ShopperTM study conducted for UPS by comScore, 46 percent of mobile users—and these days, who isn’t a mobile user—rate having a comprehensive store locator as an important feature in a retailer’s app. What’s more, 45 percent rate the ability to check store inventory as an important feature.

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