Programmatic for Branding An Essential Marketing Tool

It’s no surprise that “programmatic” was voted the Association of National Advertisers’ (ANA) marketing word of the year in 2014. Over the past few years, programmatic has transformed digital marketing by bringing efficiency, effectiveness, and scale to the entire online advertising ecosystem. As people consume more media digitally, advertising leaders are encouraging brands to move budgets from TV to online, video, and mobile formats. Among those pushing for adoption is Omnicom, which recently recommended that brands move 10–25 percent of their TV budgets to digital. Learn how programmatic can help you make the most of your digital branding efforts.
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