Tis the Season! How to Have a Successful Holiday Season
  For marketers, it is important to grab a shopper’s attention well before popular shopping days like Black Friday or Cyber Monday. While holiday sales have historically started on Thanksgiving Day and continued well beyond Christmas, the popularity of digital is making it even more important to start advertising early.
Customers are more informed than ever about their purchases they’re searching for deals well before the holiday season and conducting research across multiple screens before stepping foot into a store.

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