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Marketing Automation: Wiring the Telecommunications Industry For Marketing Success |
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One of the most competitive industries in the world, the telecommunication industry is a complex ecosystem of carriers, retailers, resellers and customer care centers. It has traditionally been a largely customer-centric industry, where service has been key to customer retention.
The competition is fierce as every service provider struggles with steep customer churn rates and high customer bargaining power. The battle to grab a coveted customer is fought street to street and house to house. With almost every telecommunication service provider offering similar services, the only way to differentiate from the competition is to offer a personalized bundle to every customer and consistently communicate at every customer.
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