Adobe Campaign Guide to Email Marketing:The Next Frontier
Today’s consumers respond differently to email. They prefer to first read them on their smart phones and then perform follow-up activities, like purchases, on their tablet or laptop. And they expect emails to be visually attractive and easy to read on each device.

This guide explains innovative email marketing tactics and offers practical advice on using them. It addresses following the customer through the customer lifecycle and serving tailored content within the context of location and device. The guide provides proof that these approaches work by looking at ROI and other success measures.

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